CLIENT: PVM
AGENCY: HUGE
PRODUCTION COMPANY: 1ST AVE MACHINE
DIRECTOR: JONATHAN GURVIT
POST PRODUCTION: LAPOSTA
PRODUCTION COMPANY: 1ST AVE MACHINE
DIRECTOR: JONATHAN GURVIT
POST PRODUCTION: LAPOSTA
With this commercial it was our first time creating doubles and on top of that they swell like balloons! What we did was replicate the actors using photogrammetry (many photographs that combined generate 3D volume of the actor).
The subway was scanned in 3D to obtain greater precision of the space and so that the digital actors could collide with the interiors.
We simulated the hair, clothing, skin textures. Indeed the great challenge was that they do not lose the features of the face and that they are beautiful at the time of the growth of the heads.
